Companies Raise Less Capital as Markets Drop, Interest Rates Rise

Companies Raise Less Capital as Markets Drop, Interest Rates Rise

Battling high inflation, interest rates and economic uncertainty, raised companies less capital in the markets during the first half of the year compared with the first six months of 2021, when inflation wasn’t as high and many businesses tapped cheap funding to replace higher -priced debt. The Federal Reserve, looking to curb persistent inflation, this … Read more

Online Healthcare Companies Increase Advertising for Morning-After Pill

Online Healthcare Companies Increase Advertising for Morning-After Pill

Companies that sell sexual health products and medicines over the internet are shifting their marketing strategies to highlight the availability of mail-order emergency contraception, commonly known as morning-after pills. Some are also using their emergency birth control advertising to protest government moves against reproductive rights, including the Supreme Court’s elimination of the constitutional right to … Read more

Advertising Week, a Firm That Runs Trade Shows, Is Acquired by an Events-Holding Company

Advertising Week, a Firm That Runs Trade Shows, Is Acquired by an Events-Holding Company

The consultancy Stillwell Partners LLC has sold Advertising Week, a company that runs trade shows and educational services for marketing, media and technology professionals, to Emerald Holding Inc., an operator of business-to-business events. Stillwell founded Advertising Week in 2004 as an annual New York event that grew to encompass hundreds of panels and talks each … Read more

Companies, Top Marketers See Value in Part-Time ‘Fractional’ CMO Jobs

Companies, Top Marketers See Value in Part-Time ‘Fractional’ CMO Jobs

Companies in need of new marketing leadership are turning into interim, or fractional, chief marketing officers to drive growth. Fractional executives work on a contractual basis for a finite period. They often juggle multiple part-time clients simultaneously, and their average tenure at each company is six to nine months, though it can range from a … Read more

Companies Try to Sell Videogaming as the Next Big Advertising Channel

Companies Try to Sell Videogaming as the Next Big Advertising Channel

An advocacy group this week accused Roblox Corp.’s online gaming platform of deceiving players partly by failing to clearly distinguish marketers’ promotional “advergames” from regular gameplay. “Roblox has failed to establish any meaningful guardrails to ensure compliance with truth in advertising laws,” Truth in Advertising Inc. wrote in a complaint to the Federal Trade Commission, … Read more

Marketers Are Curbing Some Advertising for Children

Marketers Are Curbing Some Advertising for Children

More marketers are saying they will pare back or wind down completely their advertising to children, as they try to stay in the good graces of parents and regulators. The 20 companies that comprise the Children’s Food and Beverage Advertising Initiative early in May agreed to advertise only foods or beverages that meet certain nutritional … Read more

At Cannes Ad Festival, Marketers Brace for Economic Impact

At Cannes Ad Festival, Marketers Brace for Economic Impact

Concerns about the world economy and the war in Ukraine were never far from the surface at this week’s Cannes Lions International Festival of Creativity, a normally annual ad festival in the South of France that had not met in since the Covid-19 pandemic person began. But that unease didn’t stop marketers, ad sellers and … Read more

With Markets in Disarray, International Investors Are Stockpiling US Dollars

With Markets in Disarray, International Investors Are Stockpiling US Dollars

Foreign investors selling stocks and bonds are hoarding the US dollar as market volatility picks up. Typically investors repatriate cash into their local currency, but not this time. US capital flow data show the foreign cash pile of dollars is close to records as investors reduce risky assets in portfolios and hang on to the … Read more

Global Stocks Gain Ground; Crypto Steadies

Global Stocks Gain Ground;  Crypto Steadies

International stocks broadly rose in the absence of fresh news about inflation and interest rates, while US markets were closed for the Juneteenth public holiday. Stocks and bonds have been pummeled globally this year. Driving the selloff are the push by the Federal Reserve and other central banks to quell inflation, and concerns that higher … Read more