Personal Branding And The New World Of Work

Photo credit getty A quarter century ago, Tom Peters helped make the term “personal branding” part of our vocabulary—long before the prevalence of social media, vast globalization, the infusion of millennials and Gen Zs into the workforce and the new WFA (work from anywhere) model. Some of the original tools for personal branding are now … Read more

A Conversation With The Legendary Tom Peters

Tom Peters, Author of The Brand Called You Manifesto Tom Miron Management guru Tom Peters transformed my life 25 years ago. That’s when his revolutionary article “The Brand Called YOU” appeared in Fast Company. After reading it, I put down the magazine and decided to walk away from my marketing position at IBM so that … Read more