DOCOMO and CyberAgent to Establish New Advertising Company: Prism Partner Inc.

DOCOMO and CyberAgent to Establish New Advertising Company: Prism Partner Inc.

DOCOMO and CyberAgent, working through their new company Prism Partner, will develop advertising products and drive sales to advertisers while also utilizing DOCOMO’s proprietary data, points, media, and other marketing assets, as well as CyberAgent’s AI and digital marketing knowledge, ultimately to identify and maximize the impact of advertisements integrated both online and offline. Overview … Read more

Media owners’ advertising revenues seen to surge

Media owners’ advertising revenues seen to surge

PETALING JAYA: Media owners’ advertising revenues in Malaysia are expected to surge by 14% this year to reach RM6.1bil, according to Magna global advertising forecast for 2022. Mediabrands Malaysia chief investment officer Fan Chen Yip said digital advertising is clearly the dominant media, projected at 63% of total advertising spends in 2022, and mainly driven … Read more

Global Stocks Gain Ground; Crypto Steadies

Global Stocks Gain Ground;  Crypto Steadies

International stocks broadly rose in the absence of fresh news about inflation and interest rates, while US markets were closed for the Juneteenth public holiday. Stocks and bonds have been pummeled globally this year. Driving the selloff are the push by the Federal Reserve and other central banks to quell inflation, and concerns that higher … Read more