5 Ways to Elevate Your Brand on Social Media

Our guest author Sowmya Iyer writes that a personal brand is more than just an online persona; it’s how one carries themselves in every sphere of life, home or office. Some powerful company’s taglines like Apple challenged the world to “Think Different“Nike encouraged people, regardless of age, gender, or physical fitness level, to”Just Do It“Dunkin’ … Read more

3 Personal Branding Mistakes Job Seekers Must Avoid

Photo credit getty The best brands connect with you in meaningful ways. That’s a given for big companies, where branding and marketing function like entire industries. But it’s equally true when highlighting your personal brand and conveying the values ​​that drive you. Done right, branding will leverage your authenticity and credibility to differentiate you from … Read more

Personal Branding And The New World Of Work

Photo credit getty A quarter century ago, Tom Peters helped make the term “personal branding” part of our vocabulary—long before the prevalence of social media, vast globalization, the infusion of millennials and Gen Zs into the workforce and the new WFA (work from anywhere) model. Some of the original tools for personal branding are now … Read more

A Conversation With The Legendary Tom Peters

Tom Peters, Author of The Brand Called You Manifesto Tom Miron Management guru Tom Peters transformed my life 25 years ago. That’s when his revolutionary article “The Brand Called YOU” appeared in Fast Company. After reading it, I put down the magazine and decided to walk away from my marketing position at IBM so that … Read more

4 Lessons Usain Bolt Can Teach Us About Personal Branding

Opinions expressed by Entrepreneur contributors are their own. Have you ever watched Usain Bolt’s 200 meter race in the 2008 Beijing Olympics? Go watch it now. It’s incredible — while everyone else is busy competing, Bolt is out in front, completely dominating the competition. Christopher Lee | Getty Images I’ll be the first to admit … Read more

Build a Reputable Brand in 10 Days

Opinions expressed by Entrepreneur contributors are their own. The concept of branding has almost always referred to a business name and logo. But times have changed, as we all know, in this digital era with lots of noise. Consumers today are always connected, meaning brands have had to find deeper ways of connecting with them. … Read more

How To Build Your Personal Brand By Exhibiting The Crucial Three C’s Of Branding

Photo credit getty Today, if you don’t have a strong personal brand, you’re likely to have a mediocre career. That’s because strong brands stand out. Professionals who know this are able to attract the right kind of opportunities that will help them increase their success and happiness at work. All strong personal brands exhibit the … Read more

The Branding Secret Lyft, Southwest and Starbucks Use That Your Business Should Too

Opinions expressed by Entrepreneur contributors are their own. International research by Harvard Business Review has documented that brands that are considered more “human” benefit from greater customer involvement, increased innovation, loyalty and a unique reputation. It pays to be human! However, creating a human brand requires one to challenge one’s own perceptions and habits to … Read more