3 Personal Branding Mistakes Job Seekers Must Avoid

Photo credit getty The best brands connect with you in meaningful ways. That’s a given for big companies, where branding and marketing function like entire industries. But it’s equally true when highlighting your personal brand and conveying the values ​​that drive you. Done right, branding will leverage your authenticity and credibility to differentiate you from … Read more

Personal Branding And The New World Of Work

Photo credit getty A quarter century ago, Tom Peters helped make the term “personal branding” part of our vocabulary—long before the prevalence of social media, vast globalization, the infusion of millennials and Gen Zs into the workforce and the new WFA (work from anywhere) model. Some of the original tools for personal branding are now … Read more

A Conversation With The Legendary Tom Peters

Tom Peters, Author of The Brand Called You Manifesto Tom Miron Management guru Tom Peters transformed my life 25 years ago. That’s when his revolutionary article “The Brand Called YOU” appeared in Fast Company. After reading it, I put down the magazine and decided to walk away from my marketing position at IBM so that … Read more

How To Build Your Personal Brand By Exhibiting The Crucial Three C’s Of Branding

Photo credit getty Today, if you don’t have a strong personal brand, you’re likely to have a mediocre career. That’s because strong brands stand out. Professionals who know this are able to attract the right kind of opportunities that will help them increase their success and happiness at work. All strong personal brands exhibit the … Read more