media planning and buying

Advertisers, Pay Attention – Interactive Ads Boost Performance

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Advertisers, Pay Attention – Interactive Ads Boost Performance

Digital video advertising and other interactive formats are booming – but where should advertisers be turning their attention to stand out from the crowd? We caught up with Yahoo’s ad creative team to unearth the creative ad formats that work best for brands and explore just why they deliver such strong results. The extent of … Read more

Marketing’s Identity Crisis – Why It’s Time To Sharpen Your Data Strategy For The Future

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Marketing’s Identity Crisis – Why It’s Time To Sharpen Your Data Strategy For The Future

Audience data strategies present an ongoing struggle for the modern marketer – namely data access, identity resolution and turning insight into action, according to Nielsen’s 2022 Global Annual Marketing Report. Here, we explore what it will take for marketers to overcome them. Audience data is gold dust for marketers. Yet with seismic shifts rattling the … Read more