David Mastovich | The importance of branding in your storytelling | Business

Someone recently reached out to me and stated, “Not sure if I need a rebrand or not.” “Why,” I asked. They responded, “I’m new to the company. We’re not really sure how we’re perceived. And we’re not sure how it looks and sounds. And we’re not sure of this and that.” I often hear similar … Read more

Vodafone beware: Six branding catastrophes to avoid

The Tropicana rebrand did not go down well. Image / Campaign Asia Marketing folklore is replete with examples of branding errors that leave executives red-faced and furious customers or – even worse – laughing out loud. As Vodafone peels off the red livery that has baked in the Kiwi gaze since 1998, chief Jason Paris … Read more

Branding Agencies Market Size and Share 2022 : Global Business

Branding Agencies Market 2022 Branding Agencies Market Scope & Overview Report 2022 : The market report gives thorough information to help readers comprehend the current situation of the industry. The report released on primary and secondary research, as well as private databases and a paid data source. The market research report sheds light on the … Read more

A royal mess over bank branding on Montreal Canadiens jersey

The Montreal Canadiens recently announced a new multi-year jersey partnership with RBC at the team’s annual golf tournament. The addition of a patch on the team’s jersey comes after the NHL allowed teams to sell advertising on their jerseys beginning this upcoming season. The logo will only be featured on the Canadiens’ home jerseys at … Read more

Schbang elevates Bonsy Mehta to head its branding vertical; onboards Afshaad Kelawaala as AVP Integrated Solutions: Best Media Info

Schbang has announced the elevation of Bonsy Mehta for leading the branding and consumer-centricity division (Schbang Theta) along with its content marketing vertical. Along with this, Afshaad Kelawaala has been roped in as Associate Vice-President – ​​Integrated Solutions in Mumbai. Mehta joined Schbang in 2020 as the Head of Content. As per the company, she … Read more

Importance of Branding for Ecommerce Startups

Importance of Branding for Ecommerce Startups Branding involves identifying, creating, and managing assets and actions that shape stakeholder perception. The importance of branding cannot be overstated since it not only creates a lasting impression on consumers but also enables them to know what to expect from your online business. You can use it to differentiate … Read more

Schbang elevates Bonsy Mehta to lead branding & consumer-centricity division

Schbang has strengthened its senior leadership. Bonsy Mehta will be leading the branding & consumer-centricity division (Schbang Theta) along with its content marketing vertical. Afshaad Kelawaala has been roped in as Associate Vice President- integrated solutions in Mumbai. “Bonsy Mehta joined Schbang in 2020 as the Head of Content”. She has helped the content marketing … Read more