Boost customer retention by leveraging your first-party data, Marketing & Advertising News, ET BrandEquity

Boost customer retention by leveraging your first-party data, Marketing & Advertising News, ET BrandEquity

Picture used for representational purpose/iStock Time to face the facts: In this uber-connected day and age, your target demographic is bombarded with media from every imaginable medium. They read about brands while sipping their morning coffee, listen to the radio as they drive to their office, have huge billboards (OOH media) staring down at them … Read more

Marketing’s Identity Crisis – Why It’s Time To Sharpen Your Data Strategy For The Future

Marketing’s Identity Crisis – Why It’s Time To Sharpen Your Data Strategy For The Future

Audience data strategies present an ongoing struggle for the modern marketer – namely data access, identity resolution and turning insight into action, according to Nielsen’s 2022 Global Annual Marketing Report. Here, we explore what it will take for marketers to overcome them. Audience data is gold dust for marketers. Yet with seismic shifts rattling the … Read more