Why It’s Time For Marketers To Believe The Metaverse Hype

Why It’s Time For Marketers To Believe The Metaverse Hype

Metaverse AdobeStock_479307339 The growth of the Metaverse over the past 12 months is nothing less than astonishing. For that reason, there’s no better time than now for marketing professionals to get serious about the opportunities available to them. But there’s a problem: many of these marketers are unsure of whether or not to buy into … Read more

The Marketing Industry Has Overfunded Technology And Underfunded Creativity

The Marketing Industry Has Overfunded Technology And Underfunded Creativity

The marketing industry has invested heavily in tech, data and ‘performance marketing’ over the last couple of decades. But does all this focus on definable return-on-investment preventing the creative leaps that can truly set a brand apart? For The Drum’s Creativity in Focus Deep Dive, Nix Boulton and Dan Srokosz of AgencyUK investigate. With over … Read more

Students’ dashboard helping alumna’s Hampton Roads nonprofit close Black wealth gap | VTx

Students’ dashboard helping alumna’s Hampton Roads nonprofit close Black wealth gap |  VTx

A community’s economic and social growth can be difficult to measure, but for the Black community in Hampton Roads, a collaboration with Virginia Tech students and the Center for Economic and Community Engagement is laying a foundation to make calculating easier. Local nonprofit Black BRAND has been working to increase Black wealth in the region … Read more

Retail Pricing Strategies in Flux as Economy Wilts

Retail Pricing Strategies in Flux as Economy Wilts

Retail Pricing Strategies in Flux as Economy Wilts getty Success in traditional retailing hinges on the ability to anticipate and shape trends, forecast demand, and efficiency price goods. In the past couple of months, all three have gotten a lot harder than they were already, especially the price. After months of being nagged daily by … Read more

Marketing’s Identity Crisis – Why It’s Time To Sharpen Your Data Strategy For The Future

Marketing’s Identity Crisis – Why It’s Time To Sharpen Your Data Strategy For The Future

Audience data strategies present an ongoing struggle for the modern marketer – namely data access, identity resolution and turning insight into action, according to Nielsen’s 2022 Global Annual Marketing Report. Here, we explore what it will take for marketers to overcome them. Audience data is gold dust for marketers. Yet with seismic shifts rattling the … Read more

Digital transformation could grow EU economy by €2.8 trillion – POLITICO

Digital transformation could grow EU economy by €2.8 trillion – POLITICO

Tanuja Randery, managing director, Amazon Web Services EMEA The European Commission (EC) has proposed a bold vision for Europe’s digital transformation by 2030. According to a new study by Public First — Unlocking Europe’s Digital Potential — the EC’s Digital Decade could unlock an extra €2.8 trillion in gross value added (GVA) , the measure … Read more