Companies Try to Sell Videogaming as the Next Big Advertising Channel

Companies Try to Sell Videogaming as the Next Big Advertising Channel

An advocacy group this week accused Roblox Corp.’s online gaming platform of deceiving players partly by failing to clearly distinguish marketers’ promotional “advergames” from regular gameplay. “Roblox has failed to establish any meaningful guardrails to ensure compliance with truth in advertising laws,” Truth in Advertising Inc. wrote in a complaint to the Federal Trade Commission, … Read more

Snap’s Warning Puts the Spotlight on Advertising. These Stocks Are at Risk.

Snap’s Warning Puts the Spotlight on Advertising.  These Stocks Are at Risk.

Shares of companies with significant advertising businesses were falling on Tuesday after social-media platform Snap alert about the current quarter. Daniel Acker/Bloomberg Text size Shares of companies with significant advertising businesses were tumbling on Tuesday, after Snap warned the prior evening that it wouldn’t meet expectations for the current quarter. A weaker economic environment and … Read more

Marketers Are Curbing Some Advertising for Children

Marketers Are Curbing Some Advertising for Children

More marketers are saying they will pare back or wind down completely their advertising to children, as they try to stay in the good graces of parents and regulators. The 20 companies that comprise the Children’s Food and Beverage Advertising Initiative early in May agreed to advertise only foods or beverages that meet certain nutritional … Read more

Stock Market Closed for Juneteenth, June Economic Data, and More to Watch This Week

Stock Market Closed for Juneteenth, June Economic Data, and More to Watch This Week

Text size Uncredited US stock and bond markets will be closed on Monday in observance of Juneteenth. There will be a handful of earnings reports, annual shareholders, and economic-data releases when investors return this week. Companies reporting quarterly results will include Lennar on Tuesday; FedEx , BlackBerry , and Darden Restaurants on Thursday; and CarMax … Read more