Expect the stock market to be driven ‘more by earnings than the macro,’ says Morgan Stanley’s Wilson

Expect the stock market to be driven ‘more by earnings than the macro,’ says Morgan Stanley’s Wilson

Earnings season will be a key test for the stock market after the S&P 500 last week closed out its worst half-year performance since 1970, said strategists from Morgan Stanley. The direction of stocks going forward will be mostly tied to second-quarter earnings as interest rate hikes and surging inflation reflect the growth slowdown more … Read more

Opinion: The Federal Reserve can’t even get the direction of the economy right

Opinion: The Federal Reserve can’t even get the direction of the economy right

A year ago, the Federal Reserve turned a blind eye to the gathering storm of inflation. Now the Fed is missing another big problem: A rapidly slowing economy. In an effort to appear strong on inflation, the central bank can’t recognize that the economy is already downshifting to a slower growth rate. If it doesn’t … Read more

Mark Zuckerberg issues dire economic warning to Meta employees

Mark Zuckerberg issues dire economic warning to Meta employees

Mark Zuckerberg has issued a chilling message to Meta Platforms Inc. Employees: The company faces one of the “worst downturns that we’ve seen in recent history” that will necessitate a scaling back in hires and resources. The dire economic warning was delivered during an internal videoconference meeting on Thursday for Meta’s META, -0.76% 77,800 workers, … Read more

Companies Raise Less Capital as Markets Drop, Interest Rates Rise

Companies Raise Less Capital as Markets Drop, Interest Rates Rise

Battling high inflation, interest rates and economic uncertainty, raised companies less capital in the markets during the first half of the year compared with the first six months of 2021, when inflation wasn’t as high and many businesses tapped cheap funding to replace higher -priced debt. The Federal Reserve, looking to curb persistent inflation, this … Read more

Opinion: Why are Americans so grumpy about the economy? They’ve never lost so much purchasing power in one year, as the stimulus dries up and inflation boils over

Opinion: Why are Americans so grumpy about the economy?  They’ve never lost so much purchasing power in one year, as the stimulus dries up and inflation boils over

If you want to know why Americans are so grumpy about the economy, let’s start with the fact that despite strong job growth and sizable increases in wages, their incomes are simply not keeping up with inflation. Americans just don’t feel poorer—they are poorer. In fact, they have never lost so much purchasing power in … Read more

Online Healthcare Companies Increase Advertising for Morning-After Pill

Online Healthcare Companies Increase Advertising for Morning-After Pill

Companies that sell sexual health products and medicines over the internet are shifting their marketing strategies to highlight the availability of mail-order emergency contraception, commonly known as morning-after pills. Some are also using their emergency birth control advertising to protest government moves against reproductive rights, including the Supreme Court’s elimination of the constitutional right to … Read more

Advertising Week, a Firm That Runs Trade Shows, Is Acquired by an Events-Holding Company

Advertising Week, a Firm That Runs Trade Shows, Is Acquired by an Events-Holding Company

The consultancy Stillwell Partners LLC has sold Advertising Week, a company that runs trade shows and educational services for marketing, media and technology professionals, to Emerald Holding Inc., an operator of business-to-business events. Stillwell founded Advertising Week in 2004 as an annual New York event that grew to encompass hundreds of panels and talks each … Read more

M&A drivers tap the brakes on private deals as economy flashes yellow

M&A drivers tap the brakes on private deals as economy flashes yellow

While market turmoil in 2022 has created more opportunities to find interesting deals, M&A practitioners remain more cautious at hitting the accelerator on acquisitions, a senior executive an advisory firm told MarketWatch. “People will be disciplined on price,” said James McVeigh, founder and CEO of Cyndx Networks LLC. “Investments that would have been nice to … Read more

Companies, Top Marketers See Value in Part-Time ‘Fractional’ CMO Jobs

Companies, Top Marketers See Value in Part-Time ‘Fractional’ CMO Jobs

Companies in need of new marketing leadership are turning into interim, or fractional, chief marketing officers to drive growth. Fractional executives work on a contractual basis for a finite period. They often juggle multiple part-time clients simultaneously, and their average tenure at each company is six to nine months, though it can range from a … Read more

Companies Try to Sell Videogaming as the Next Big Advertising Channel

Companies Try to Sell Videogaming as the Next Big Advertising Channel

An advocacy group this week accused Roblox Corp.’s online gaming platform of deceiving players partly by failing to clearly distinguish marketers’ promotional “advergames” from regular gameplay. “Roblox has failed to establish any meaningful guardrails to ensure compliance with truth in advertising laws,” Truth in Advertising Inc. wrote in a complaint to the Federal Trade Commission, … Read more