The Marketing Industry Needs Free-range People, Not Battery Farms

The Marketing Industry Needs Free-range People, Not Battery Farms

We’ve not yet reached a global consensus on post-pandemic ways of working, with employers running a gamut from fully remote to pre-pandemic ‘normalcy.’ Jessica Hargreaves, co-chief exec of agency group PrettyGreen, argues strongly in favor of the former, after her organization announced its ‘free-range’ policy this week. Everything changed when the first lockdown hit and … Read more

The Marketing Industry Has Overfunded Technology And Underfunded Creativity

The Marketing Industry Has Overfunded Technology And Underfunded Creativity

The marketing industry has invested heavily in tech, data and ‘performance marketing’ over the last couple of decades. But does all this focus on definable return-on-investment preventing the creative leaps that can truly set a brand apart? For The Drum’s Creativity in Focus Deep Dive, Nix Boulton and Dan Srokosz of AgencyUK investigate. With over … Read more

Marketing’s Identity Crisis – Why It’s Time To Sharpen Your Data Strategy For The Future

Marketing’s Identity Crisis – Why It’s Time To Sharpen Your Data Strategy For The Future

Audience data strategies present an ongoing struggle for the modern marketer – namely data access, identity resolution and turning insight into action, according to Nielsen’s 2022 Global Annual Marketing Report. Here, we explore what it will take for marketers to overcome them. Audience data is gold dust for marketers. Yet with seismic shifts rattling the … Read more