Kotak Mahindra Bank : boards Mumbai’s new lifeline, Wins Branding Rights for Two Metro Stations

Media Release Kotak Mahindra Bank boards Mumbai’s new lifeline, Wins Branding Rights for Two Metro Stations BKC & CSMT (VT) metro stations to sport Kotak branding as a tribute to the origins and journey of the City of Dreams and Kotak Group Rights awarded by Mumbai Metro Rail Corporation for prefixing brand names to the … Read more

2 Things You Need To Gain a Venture Capital Edge

Opinions expressed by Entrepreneur contributors are their own. The world’s most successful companies often have a similar business approach, even if their products or services are vastly different. One essential commonality: They each have a powerful brand that connects with audiences and the market. Strong brands aren’t coincidences — they are born from intentional brand … Read more

A royal mess over bank branding on Montreal Canadiens jersey

The Montreal Canadiens recently announced a new multi-year jersey partnership with RBC at the team’s annual golf tournament. The addition of a patch on the team’s jersey comes after the NHL allowed teams to sell advertising on their jerseys beginning this upcoming season. The logo will only be featured on the Canadiens’ home jerseys at … Read more

Employee branding is a critical component of the customer experience

The Covid-19 pandemic significantly disrupted the business landscape forever. This is because employees are rethinking what they want from work and customers now expect more from brands than ever before. Brand trust has moved to the fore with customers and employees expecting brands to not only live their brand purpose but to demonstrate: honesty integrity, … Read more

UOB’s massive brand refresh with regional campaign ‘Right by you’ launches

UOB has unveiled a refreshed logo and seal mark as part of a brand refresh its purpose – Building the future of ASEAN: For the people and businesses within, and connecting with, ASEAN. With the sharpened UOB Purpose, the primary color palette featured in the logo has been refreshed to reflect the bank’s progressiveness. Defined … Read more

How Politics Influences Branding

Almost no brand is standing outside politics now. getty According to a study recently released by consumer intelligence company Resonate, 46% of consumers are slightly, moderately or much more likely to buy from a brand that supports Ukraine in its war against Russia. It might make you wonder: What does support for Ukraine have to … Read more

Good marketing needs a good story: Creators on effective branding

We live in an age of data and information abundance. There’s not a single industry that will not benefit from the use of data, so much that it is as integral to a business as oil is for an economy. And then there are social media platforms such as Facebook, Instagram, YouTube and Twitter, which … Read more

Branding Is Indispensable. Are You Using It to Your Advantage?

Opinions expressed by Entrepreneur contributors are their own. In the language of the Ancient Norse, “brandr” meant “to burn” — a word that was ultimately adapted to “brand” in English. At that time (and as far back as 2,000 BC at least), it meant marking cattle in a distinctive way, but in the early Industrial … Read more

Digital Avatars are the Face of the Future. Here’s Why.

Opinions expressed by Entrepreneur contributors are their own. For the last few years, almost everyone has existed in two realities simultaneously: online and offline. It is hard to say if the value of one is more significant than the other. Thus, the idea of ​​the metaverse was the question of the time. If we live … Read more