It’s renew or new, Marketing & Advertising News, ET BrandEquity

It’s renew or new, Marketing & Advertising News, ET BrandEquity

Strategygram: It’s Renew or New ET BrandEquity.com brings the twenty-sixth part of the weekly series of Strategygrams. This week’s Strategygram titled ‘It’s Renew or New’ is part of the series created by Sattar Khan, a brand strategy consultant. Each Strategygram condenses one strategic thought into one image. The collectible series is a visual guide to … Read more

The World Of Branding Demands A Counterculture Movement

The World Of Branding Demands A Counterculture Movement

Spurred by digital transformation and the’s industry obsession with seamlessness, branding and brand experiences have grown entirely boring, argues Wolff Olins’ global principal of creative Wayne Deakin. It’s high time to shake things up and ditch the minimalism for something more real. The Sex Pistols are back in the public eye with the launch of … Read more

The Marketing Industry Has Overfunded Technology And Underfunded Creativity

The Marketing Industry Has Overfunded Technology And Underfunded Creativity

The marketing industry has invested heavily in tech, data and ‘performance marketing’ over the last couple of decades. But does all this focus on definable return-on-investment preventing the creative leaps that can truly set a brand apart? For The Drum’s Creativity in Focus Deep Dive, Nix Boulton and Dan Srokosz of AgencyUK investigate. With over … Read more

Advertisers, Pay Attention – Interactive Ads Boost Performance

Advertisers, Pay Attention – Interactive Ads Boost Performance

Digital video advertising and other interactive formats are booming – but where should advertisers be turning their attention to stand out from the crowd? We caught up with Yahoo’s ad creative team to unearth the creative ad formats that work best for brands and explore just why they deliver such strong results. The extent of … Read more

The Rise Of Non-endemic Marketing: Creativity Is Connecting Brands With New Audiences

The Rise Of Non-endemic Marketing: Creativity Is Connecting Brands With New Audiences

People aren’t just one thing: we each have a multitude of interests – each of which corresponds to a facet that marketers can appeal to, to convince us to buy stuff. But are advertisers doing enough to approach people in their full multiplicity? For The Drum’s Creativity in Focus Deep Dive, Sam Piper, group creative … Read more

Marketing’s Identity Crisis – Why It’s Time To Sharpen Your Data Strategy For The Future

Marketing’s Identity Crisis – Why It’s Time To Sharpen Your Data Strategy For The Future

Audience data strategies present an ongoing struggle for the modern marketer – namely data access, identity resolution and turning insight into action, according to Nielsen’s 2022 Global Annual Marketing Report. Here, we explore what it will take for marketers to overcome them. Audience data is gold dust for marketers. Yet with seismic shifts rattling the … Read more