The World Of Branding Demands A Counterculture Movement

The World Of Branding Demands A Counterculture Movement

Spurred by digital transformation and the’s industry obsession with seamlessness, branding and brand experiences have grown entirely boring, argues Wolff Olins’ global principal of creative Wayne Deakin. It’s high time to shake things up and ditch the minimalism for something more real. The Sex Pistols are back in the public eye with the launch of … Read more

What Is Advertising’s Role In The Culture Wars?

What Is Advertising’s Role In The Culture Wars?

The culture wars can seem all-consuming. They certainly consume corners of the advertising industry pretty regularly. For example, a recent update to the famous Netflix culture memo Netflix will not “censor specific artists or voices.” Addressing workers, it said “if you’d find it hard to support our content breadth, Netflix may not be the best … Read more

Marketing’s Identity Crisis – Why It’s Time To Sharpen Your Data Strategy For The Future

Marketing’s Identity Crisis – Why It’s Time To Sharpen Your Data Strategy For The Future

Audience data strategies present an ongoing struggle for the modern marketer – namely data access, identity resolution and turning insight into action, according to Nielsen’s 2022 Global Annual Marketing Report. Here, we explore what it will take for marketers to overcome them. Audience data is gold dust for marketers. Yet with seismic shifts rattling the … Read more