Marketing’s Identity Crisis – Why It’s Time To Sharpen Your Data Strategy For The Future

Marketing’s Identity Crisis – Why It’s Time To Sharpen Your Data Strategy For The Future

Audience data strategies present an ongoing struggle for the modern marketer – namely data access, identity resolution and turning insight into action, according to Nielsen’s 2022 Global Annual Marketing Report. Here, we explore what it will take for marketers to overcome them. Audience data is gold dust for marketers. Yet with seismic shifts rattling the … Read more