The marketing mix of the digital age, Marketing & Advertising News, ET BrandEquity

The marketing mix of the digital age, Marketing & Advertising News, ET BrandEquity

Representative image Let us visualize a scenario, in a decade ahead, with the rapid onset of machine learning and AI and their applications in marketing. Detergent powders have penetrated, into the households and there are several brands, in the category, that advertise and innovate in order, to build brand equity. Detergent pods are perhaps the … Read more

Opinion: Read the signs: S&P 500 keeps setting lower lows and lower highs

Opinion: Read the signs: S&P 500 keeps setting lower lows and lower highs

The S&P 500 index remains locked in a bear market, as the pattern of lower highs and lower lows continues (blue lines on the accompanying SPX chart). In fact, there is an even steeper downtrend line that can be drawn from the early April highs. The S&P SPX, -1.60% attempted another oversold rally over the … Read more

How AdSkate is reinventing online advertising with AI

How AdSkate is reinventing online advertising with AI

What’s the first thing that pops up as soon as you open a website? A dialog box that says, “Do you wish to accept cookies?”, to which we simply click “Yes” without thinking. The next second, digital minions of the website get to work: they record our online behavior such as how long we stay … Read more

Where is Video Advertising Heading?

Where is Video Advertising Heading?

Opinions expressed by Entrepreneur contributors are their own. Technological advances will continue playing an undoubtedly essential role in digital advertising. So what will the next round of technological development bring us in the years to come? Going further into 2022 and looking forward to 2023, we can expect to see the following key developments in … Read more

The US Economy Is Confusing Everybody

The US Economy Is Confusing Everybody

Sign up for Derek’s newsletter here. As somebody who’s paid to tell stories about the economy, I always find it satisfying to assemble data points to produce a compelling pointillist picture about the state of the world. But these are rough times for economic pointillism. The data are all over the place, and the big … Read more

Digital transformation could grow EU economy by €2.8 trillion – POLITICO

Digital transformation could grow EU economy by €2.8 trillion – POLITICO

Tanuja Randery, managing director, Amazon Web Services EMEA The European Commission (EC) has proposed a bold vision for Europe’s digital transformation by 2030. According to a new study by Public First — Unlocking Europe’s Digital Potential — the EC’s Digital Decade could unlock an extra €2.8 trillion in gross value added (GVA) , the measure … Read more

Global Smart Manufacturing Markets Report 2022: A $446.24 Billion by 2029

Global Smart Manufacturing Markets Report 2022: A 6.24 Billion by 2029

DUBLIN, June 20, 2022 /PRNewswire/ — The “Smart Manufacturing Market by Technology (Robotics, AI, IIoT, Cloud, AR/VR), Application (Machine Inspection; Energy, Quality, and Warehouse Management; Planning, Surveillance, Optimization), End-use Industry , and Geography – Global Forecast to 2029” report has been added to ResearchAndMarkets.com’s offering. The smart manufacturing market is expected to reach $446.24 billion … Read more