Companies Try to Sell Videogaming as the Next Big Advertising Channel
An advocacy group this week accused Roblox Corp.’s online gaming platform of deceiving players partly by failing to clearly distinguish marketers’ promotional “advergames” from regular gameplay. “Roblox has failed to establish any meaningful guardrails to ensure compliance with truth in advertising laws,” Truth in Advertising Inc. wrote in a complaint to the Federal Trade Commission, … Read more
