NAD To Address Harmful Stereotyping In Advertising – Advertising, Marketing & Branding

22 September 2022 Frankfurt Kurnit Klein & Selz To print this article, all you need is to be registered or login on Mondaq.com. NAD has announced a significant amendment to its Procedures to include in its purview advertising that encourages harmful stereotyping. Section 2.1, which addresses NAD’s mandate to ” resolv[e] complaints or questions from … Read more

DOT COM Disclosures And Dark Patterns – Advertising, Marketing & Branding

21 September 2022 McDermott Will & Emery To print this article, all you need is to be registered or login on Mondaq.com. The Federal Trade Commission (FTC) is considering updating and reissuing its guidance document on digital advertising, with the aim of tightening legislation against online consumer manipulation. The FTC recently requested comments on potential … Read more

Branding Agencies Market Size and Share 2022 : Global Business

Branding Agencies Market 2022 Branding Agencies Market Scope & Overview Report 2022 : The market report gives thorough information to help readers comprehend the current situation of the industry. The report released on primary and secondary research, as well as private databases and a paid data source. The market research report sheds light on the … Read more

VEGGIE Doesn’t Mean “Made Of Vegetables,” California Judge Rules – Advertising, Marketing & Branding

20 September 2022 Duane Morris LLP To print this article, all you need is to be registered or login on Mondaq.com. In a somewhat surprising ruling, a judge in the Northern District of California last week dismissed with prejudice a false advertising case about certain MorningStar Farms products such as VEGGIE BURGERS, VEGGIE DOGS, AND … Read more

Instead Of Shining A Light On Dark Patterns, New FTC Report Leaves Many Questions Unanswered – Advertising, Marketing & Branding

For some time now, dark patterns have been quite the trending topic for both marketers and privacy professionals. Regulators have frequently railed against dark patterns that purport to manipulate user choices, usually through manipulative user interfaces. A bipartisan group of lawmakers introduced legislation called the DETOUR Act that would ban dark patterns. And outside this … Read more

NAD (Still) Doesn’t Trust Trustpilot Reviews – Advertising, Marketing & Branding

20 September 2022 Kelley Drye & Warren LLP To print this article, all you need is to be registered or login on Mondaq.com. If a review site ranks your product as the top in a category, can you advertise that you’re “number 1” in that category? The answer may not be as simple as it … Read more

Is Farm-Raised Fish “Sustainably Sourced”? – Advertising, Marketing & Branding

The Federal Trade Commission’s Green Guides provide guidance on how to make environmental marketing claims that are truthful and not misleading. The Green Guides explain how to make claims like “recyclable” and “made with renewable energy,” and they also caution against making general environmental benefit claims, such as “eco-friendly.” The Green Guides were last revised … Read more

“Improving The Health Of The Online Review Ecosystem” – Advertising, Marketing & Branding

14 September 2022 Frankfurt Kurnit Klein & Selz To print this article, all you need is to be registered or login on Mondaq.com. In a Business Blog post today, Samuel Levine, Director, FTC Bureau of Consumer Protection, provided some warnings and guidance to businesses engaged in the use of fake reviews. First noting the ease … Read more

Importance of Branding for Ecommerce Startups

Importance of Branding for Ecommerce Startups Branding involves identifying, creating, and managing assets and actions that shape stakeholder perception. The importance of branding cannot be overstated since it not only creates a lasting impression on consumers but also enables them to know what to expect from your online business. You can use it to differentiate … Read more

When Monsters Cross A Line (Claim) – Advertising, Marketing & Branding

14 September 2022 Kelley Drye & Warren LLP To print this article, all you need is to be registered or login on Mondaq.com. For centuries, monsters have been vilified in countless books and films. Although the bad reputation that monsters have earned is generally well-deserved – they do, after all, frequently hurt people, destroy things, … Read more