In-Game Advertising Market to Hit $17.6 Bn, Globally, by 2030 at 11.0% CAGR: Allied Market Research


Rise in interest in social and mobile advertising gaming and increase in global internet penetration have boosted the growth of the global in-game market.

PORTLAND, Ore., July 4, 2022 /PRNewswire/ — Allied Market Research recently published a report, titled, “In-Game Advertising Market by Type (Static Ads, Dynamic Ads, Advergaming), by Device Type (PC/Laptop, Smartphone/Tablet): Global Opportunity Analysis and Industry Forecast, 2021-2030”. As per the report, the global in-game advertising industry was pegged at $6.8 billion in 2021, and is expected to reach $17.6 billion by 2030, growing at a CAGR of 11.0% from 2022 to 2030.

Drivers, restraints, and opportunities

Rise in interest in social and mobile advertising gaming and increase in global internet penetration have boosted the growth of the global in-game market. However, these in-game ads district users from the game, which hampers the market growth. On the contrary, advancements in technology and potential in the developing countries would open new opportunities in the future.

Download Report Sample (176 Pages PDF with Insights) at:

https://www.alliedmarketresearch.com/request-sample/16915

Covid-19 scenario:

  • The Covid-19 pandemic disrupted digital advertising as business owners had to reconsider their marketing strategies and decide whether it is the best time to run online ads.
  • However, during the pandemic, people spent more time on internet gaming, which opened new opportunities for the market.

Get detailed COVID-19 impact analysis on the in-game advertising market:

https://www.alliedmarketresearch.com/request-for-customization/16915

The static ads segment dominated the market

By type, the static ads segment held the largest share in 2021, accounting for more than two-fifths of the global in-game advertising market. However, the dynamic ads segment is expected to register the highest CAGR of 11.4% from 2022 to 2030, as companies use dynamic ads to target audiences to boost sales.

The PC/laptop segment held the largest share

By device type, the PC/laptop segment dominated the market in 2021, contributing to nearly three-fifths of the global in-game advertising market. However, the smartphone/tablet segment is projected to record the highest CAGR of 11.9% during the forecast period, owing to surge in penetration of smartphones/tablets and the internet.

For Purchase Enquiry: https://www.alliedmarketresearch.com/purchase-enquiry/16915

North America held the lion’s share

By region, the global in-game advertising industry across North America Held the largest share in 2021, accounting for more than one-third of the market, due to the presence of major market players in the region. However, the market across Asia-Pacific is anticipated to register the highest CAGR of 12.6% during the forecast period, owing to increase in internet penetration in the region.

Major market players

  • Alphabet Inc.
  • Anzu Virtual Reality Ltd.
  • Blizzard Entertainment Inc.
  • Electronic Arts Inc.
  • MediaSpike Inc.
  • ironSource Ltd.
  • Motive Interactive Inc.
  • Playwire LLC
  • RapidFire Inc.
  • WPP Plc.

>> LIMITED-TIME OFFER << Buy Now & Get Exclusive Discount on this Premium Report

Access AVENUE- A Subscription-Based Library (Premium on-demand, subscription-based pricing model) at:

hthttps://www.alliedmarketresearch.com/library-access

Avenue is a user-based library of global market report database, and provides comprehensive emerging reports to the world’s largest markets. It further offers e-access to all the available industry reports just in a jiffy. By offering core business insights on the varied industries, farmed, and end users worldwide, Avenue ensures that the registered members get an easy as well as single gateway to their all-inclusive requirements.

Avenue Library Subscription | Request for 14 days free trial of before buying:

https://www.alliedmarketresearch.com/avenueTrial

Similar Reports:

API Management Market Expected to Reach $41.5 Billion by 2031

Subscription-based Gaming Market Expected to Reach $55.94 Billion by 2031

Mobile Biometrics Market Expected to Reach $184.8 Billion by 2031

About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

Pawan Kumar, the CEO of Allied Market Research, is leading the organization toward providing high-quality data and insights. We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

Contact:

David Correa
5933 NE Win Sivers Drive
#205, Portland, OR 97220
United States
Toll Free: +1-800-792-5285
UK: +44-845-528-1300
Hong Kong: +852-301-84916
India (Pune): +91-20-66346060
Fax: +1-855-550-5975
[email protected]
Web: https://www.alliedmarketresearch.com
Follow Us on: LinkedIn Twitter

Logo: https://mma.prnewswire.com/media/636519/Allied_Market_Research_Logo.jpg

SOURCE Allied Market Research

.

Leave a Comment