Ideabrew Studio strengthens its leadership, Marketing & Advertising News, ET BrandEquity

Supriya Santhakumar (left) and Ishani Dasgupta (right)

Ideabrew Studios have announced the appointment of Supriya Santhakumar from FM Tadka as the associate vice president of sales and Ishani Dasgupta from JioSaavn as the associate vice president of growth and strategy.

Santhakumar’s vast experience in sales as West head of FM Tadkaa and vice president of sales, Radio One India, will drive the concept of monetisation of podcasts through integrated advertising and branding solutions for the company.

She will work on revenue generation for the firm as a creative solution provider, ensuring advertisers find value in podcasts based on key KPIs and building strategic partner partnerships with sponsors and brands.

Santhakumar said, “As a sales professional, I know that the future is very bright for content-driven companies. At Ideabrew, I look forward to driving revenue in a collaborative and sustainable model that ensures a win-win situation for everyone. I’ m keen to begin building many tools that support our sales and marketing initiatives while adding value to our brand-partners and listeners.

With over eight years’ of experience in television and digital media, Dasgupta will lead the domain and strategy for the company through developing complex content IPs for partners, brands, and creators. Her inputs will create new possibilities for the sunrise sector of podcasting.

Dasgupta added, “Ideabrew’s growth strategy is backed by holistic business intelligence. We rely on data, analysis, and strategies that will analyze on-platform data, external data sources, and fresh consumer/user research to provide insights that will be used by leadership to develop and improve Ideabrew’s user growth plan and assure value to our partners.”

Aditya Kuber, chief executive officer, Ideabrew Studios, said, “With more and more people turning to podcasts as their go-to place for info-tainment, the possibilities for revenue are immense. Supriya and Ishani’s appointments strengthen our ability to produce high -quality content and monetise it across all genres and listener profiles.With our growing roster of great content, their experience and expertise will help us step up our game and provide an elevated creative experience for all stakeholders.”

His responsibilities will include identifying and defining the growth plan that will take the business to the next level and bring stakeholder groups together to identify and build impactful solutions, providing strategic marketing expertise and innovative expertise to successfully drive revenue and brand awareness for national and international venues .


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