With creative power, comes great responsibility: Subhash Kamath of ASCI

In a Q&A, Subhash Kamath, the chairman of Advertising Standards Council of India (ASCI) highlights the challenges and opportunities that lie ahead for the council

ASCI | Cannes Ad Fest

Ad agency veteran Subhash Kamath took over as chairman of the Advertising Standards Council of India (ASCI) at a time when the industry was disrupted by the Covid-19 pandemic. This was September 2020. In the two years since, Kamath has put in place an ASCI 2.0 strategy. This has helped the advertising self-regulator sharpen its focus on digital and social media advertising; address concerns arising out of new-age categories such as edtech, gaming and crypto currencies as well as build greater awareness among ad agency professionals for self-regulation. In an interview to Viveat Susan Pinto, Kamath highlights the challenges and opportunities that lie ahead for the body. Edited excerpts:



What do you get on Business Standard Premium?


Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Sun, July 03 2022. 15:59 IST


Leave a Comment