The Dead by Daylight Dating Sim is Strangely Perfect Marketing for the Horror Game

Dead by Daylight is an asymmetrical multiplayer horror game wherein four Survivors cooperate in hopes of escaping from a Killer. First released in 2016, the game has gone on to add plenty of different playable characters. The Killers, in particular, come from a wide range of backgrounds, so players can experience being anything from a traditional slasher to a vengeful spirit. Now, knowing the premise of Dead by Daylightmany were surprised to learn of the upcoming Hooked on You.


Hooked on You is a spinoff game of Dead by Daylight. More specifically, it’s a dating sim that features four of the playable Killers in the main game. As strange as that sounds, the upcoming title is great for promoting the brand.

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The Premise of Hooked on You

Hooked on You: A Dead by Daylight Dating Sim takes place on Murderer’s Island, a tropical getaway with gorgeous beaches and a luxurious resort. It’s the furthest thing from the dark and dry Realms of Dead by Daylight. The only problem is that the player character doesn’t remember how they got on the island in the first place. Plus, there are four intimidating beachgoers who are on the island as well.

The four main Killers of Hooked on You are the Trapper, the Huntress, the Wraith, and the Spirit. Compared to their terrifying depictions in Dead by Daylight, their sprites in the dating sim are a lot less scary, and players can romance each of them through the “choice-driven dating sim.” However, the game hints that things could quickly turn sour as these romance options are, after all, still Killers in Dead by Daylight.

A Dead by Daylight Dating Sim is Great for Marketing

Thought Hooked on You is definitely an odd choice for a spinoff series, it’s a great way of promoting the main game and giving the existing playerbase some fan service. According to Behaviour Interactive’s Head of Partnerships, Mathieu Côté, the team has been aware of all the Dead by Daylight fanfics for some time now — meaning the company knows there’s a market for Hooked on You. So, really, the dating sim angle was the perfect course of action.

The icing on the cake is that Hooked on You is being developed by Psyop. The multimedia studio is most known in the gaming sphere for the KFC dating sim: I Love You, Colonel Sanders! A Finger Lickin’ Good Dating Simulator. The humorous (and free) title lets players romance the Colonel, himself, while also meeting a whole cast of eccentric characters. That’s a pretty good indication that Hooked on You is going to turn out just right — fun, without taking itself too seriously.

So, it seems the Dead by Daylight dating sim is shaping up to be one of the strangest releases of the year. But it’s also one of the most awaited, especially for fangirls and fanboys of the featured Killers. In fact, there’s already been an outpouring of fan art on Twitter, with a majority of pieces being on Rin Yamaoka as well as Dead by Daylight Survivors Dwight and Claudette.

If Hooked on You does well on release, then the Dead by Daylight fan base should expect more Killers to show up on Murderer’s Island. It could also mean the release of new Killer skins based on the designs in Hooked on You. The spin-off dating sim is just an all-around smart idea, as it gives the fans what they want while also reaching out to a completely new demographic. So long as the game itself is well-made, it’s sure to sell well.

Hooked on You: A Dead by Daylight Dating Sim is currently scheduled to release this summer on Steam for PC.

MORE: Everything Revealed in Dead by Daylight’s Year 7 Roadmap

Source: Kotaku

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