New MVHS logo, branding pave way for new hospital to open next year

The Mohawk Valley Health System unveiled a new logo, new mission statement and new vision Thursday to reflect changes taking place within the health system and its current relationship with the community it serves.

“We’re not talking about anything bad today,” promised President/CEO Darlene Stromstad, standing in the health system’s construction office in front of a window overlooking the partially built Wynn Hospital. “We’re not talking about COVID. We’re not talking about finances . . . We are really here to talk about the next step in the transformation of our health care system.”

The blue, green and purple logo features three triangles striped with white, one inverted, next to the letters MVHS or the words Wynn Hospital.

Hospital officials expected a lot from their new logo, Stromstad said. They wanted something contemporary to reflect the state-of-the-art care the system provides and its new state-of-the-art hospital; bold colors to reflect strength, transformation, health, trust and hope; a visual connection between the health system and Wynn Hospital; and representation of the heritage and history of the majestic Mohawk Valley, which the health system serves.

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