Florida State school of marketing supported by a $10 million gift


Named after a late trailblazing professor emerita of Florida State University, the Dr. Persis E. Rockwood School of Marketing will be established at FSU with the help of a $10 million gift to the College of Business.

Rockwood, who passed away in May 2021 at the age of 97, has had a history of making generous donations to the university along with her husband, Professor Emeritus of economics Charles Rockwood. He announced the gift to university officials at an April event.

The university’s board of trustees officially approved the naming during its meeting on June 22.

The FSU Foundation exceeded $91 million in fundraising this fiscal year. The gift was one of the largest single donations to the foundation, along with a $10 million estate gift from an anonymous donor, according to College of Business Dean Michael Hartline.

Hartline is also the interim vice president for University Advancement and interim president of the FSU Foundation. He spoke of Persis Rockwood’s achievements during the board meeting.

“Given her list of firsts, it should be no surprise to anyone that this will be the first school of marketing in the country named for a woman,” said Hartline.

Michael Hartline is the dean of the College of Business at Florida State University.

According to Hartline, academic leaders throughout the industry could only find one other named marketing department in the nation, which is the Allen G. Aaronson Department of Marketing and International Business at Baruch College in New York.

Besides FSU’s school of marketing being named after Rockwood, some of her other commemorated firsts include being the first woman to earn a doctoral degree in marketing from Stanford University in 1960 and the first woman at FSU to hold the status of full professor of marketing in 1973 .

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