A new generation energizes the Brimfield, Mass. antique markets


A new generation energizes the Brimfield, Mass. antique markets

New perspectives come to the Brimfield antique markets in the form of online sales and a new generation of shoppers and sellers



AROUND THE SHOWS WITH LOCAL ENTREPRENEURS GETTING IN ON THE ACTION. IT TAKES A LOT OF PEOPLE TO KEEP BRIMFIELD’S MILES LONG ANTIQUES MARKET MARKETED >> I AM THE TABLE LADY. SHAYNA: REBECCA IS ONE OF THE PEOPLE PROVIDING ESSENTIAL INFRASTRUCTURE AT BRIMFIELD. TABLE AND TENT RENTALS. >> A LOT OF PEOPLE BRING TABLES OR TENTS. EVERY INCH YOU SAVE IN YOUR VEHICLE IS AN INCH OF MERCHANDISE YOU CAN BRING AND SELL. SHAYNA: SHE TAKES ORDERS MONTHS IN ADVANCE AND SETS UP IN THE FIELDS IN THE DAYS LEADING UP TO THE SHOWS. >> IT TAKES ABOUT A WEEK AND A HALF TO TWO WEEKS TO GET TENSE GOING AND UP. NICE AND TIGHT LIKE A GUITAR STRING. SHAYNA: FOR ABIGAIL AND TITUS CHRISTIAN, ALL THIS WORK UNFOLDS IN THEIR YARD. >> I HAVE A VEHICLE COMING UP, CAN YOU WAIT AND LET THEM OUT? SHAYNA: THE COUPLE TURNS THEIR PROPERTY INTO A PAID PARKING LOT. >> IT IS A REAL CRAZY THREE WEEKS OUT OF THE YEAR. SHAYNA: THEIR DAY START AT 5:00 AM AND DON’T STOP UNTIL THE EVENING. >> WE FILL UP — >> BEFORE 9:00. >> THERE ARE ALWAYS PEOPLE COMING IN OUT BECAUSE SOME PEOPLE LIKE TO SEE SELECT THINGS. THEY WILL MOVE OUT QUICKLY AND THEN THEY WAIT ON THE ROADS TRYING TO MAKE SURE THEY GET A SPOT CHECK SHAYNA: THERE ARE THOUSANDS OF VENDORS FROM ALL OF THE COUNTRY. MANY HAVE BEEN COMING FOR DECADES. THERE IS A NEW GENERATION JOINING THE WORLD OF ANTIQUES. >> I AM 26. I LIVE IN SOUTHIE AND I GAINED MY FAME THROUGH TIKTOK. HARD NOT TO LEAVE WITH THESE RETRO BAD BOYS. SHAYNA: A PANDEMIC HOBBY LED TO A NEW BUSINESS FOR LA AND HER MOM TERRY. THEY HAVE BEEN HUNTING THROUGH ANTIQUE STORES FOR DECADES. >> WHEN SHE WAS LITTLE, I WOULD DRAG HER AROUND WITH ME AND SHE LIKED IT SHAYNA: ALL THAT EXPERIENCE CAME IN HANDY WHEN SHE GOT HER OWN PLACE. AS SHE SEARCHED FOR ITEMS FOR HER CONDO, SHE SHARED HER EXPERIENCE ON SOCIAL MEDIA. >> STOPPED BY A HOLE IN THE WALL ANTIQUE STORE. PROMOTE THE SMALL BUSINESSES. SHAYNA: BUSINESSES NOTICED. >> ONE OF MY FIRST VIDEOS WAS CANAL STREET AND AND A LEARNED AND IT GOT LIKE 15,000 LIKES AND THEY HAD THE BIGGEST SALES THEY HAVE HAD IN 20 YEARS AFTER THAT TO >> THEY WENT UP TO ONE OF THE YOUNG PEOPLE AND, WERE LIK WHAT IS GOING ON HERE? ? WHY DO WE HAVE ALL THESE TWENTYSOMETHINGS IN THE STORE? SO MANY PEOPLE’S RESPONSES ON HER PLATFORMS ARE LIKE I DID NOT KNOW THAT WAS THERE. SHAYNA: THOSE VIDEOS LED TO HER AND VINTAGE BUSINESS. NOW ELLIE AND TERRY ARE SELLING THEIR FINES AT BRIMFIELD ALONGSIDE VENDORS SHE MET THROUGH HER TIKTOK’S. SHE HAS NOTICED MORE INTEREST IN VINTAGE AND ANTIQUES FROM HER PEERS. >> ARTWORK IS A HUGE THING. PEOPLE LIKE NICK MACKEY STUFF. CANDLESTICK STUFF. PEOPLE MY AGE WANT TO BE PURPOSEFUL WITH WHAT THEY ARE BUYING. THEY DON’T WANT LOOKING THAT IS GOING TO GO INTO A JUNKYARD IN FOUR YEARS. SHAYNA: WHEN BRIMFIELD SHUT DOWN IN 2020, IT OPENED SOME NEW DOORS FOR LONGTIME PARTICIPANTS. >> WE BROUGHT THIS SHOW IN JANUARY OF 2020 IN TIME FOR THE PANDEMIC. THAT WAS LIKE SOME BUDDY TAKING A KNIFE AND STABBING ME IN THE HEART. SHAYNA: IN MAY OF 2020, CLEO DID WHAT SO MANY OTHER BUSINESS OWNERS DID. BRIMFIELD SHE TOOKBRIMFIELD ANTIQUE SHOWS — SHE TOOK BRIMFIELD AND SHOWS ON THE LINE. >> HAVING PEOPLE INDIVIDUALLY SET UP IN THEIR DRIVEWAYS AND LIVING ROOMS AND GO LIVE ON OUR FACEBOOK PAGE. INITIALLY I THOUGHT WE WOULD HAVE 10 OR 20 PEOPLE ABOUT WE ENDED UP WITH OVER 200 PEOPLE DOING IT. SHAYNA: BETH TAKES MATERIALS FROM OLD TEXTILE MILLS AND RE-PURPOSES THEM INTO FURNITURE AND A CORPORATE SHE SAYS SHE WAS ACTUALLY HESITANT TO TAKE HER BUSINESS ONLINE WHEN — >> SHE KIND OF REACHED OUT THYID TOWHAT YOU DO A LIVE ON FACEBOOK? MOST OF US SAID I DON’T HOW TO DO A LIVE ON FACEBOOK. WE ALL TOOK A CHANCE. SOMETIMES OUR VIDEOS WOULD COME OUT SIDEWAYS IN THE BEGINNING AND IT NOT ALWAYS WORK THAT WE WERE AMAZED WHEN WE MADE A SALE. NOW WE DO IT ALL THE TIME. IT WAS JUST OUT OF NECESSITY BUT IT WAS ALL THE PUSH WE NEEDED. SHAYNA: EVEN THOUGH IN PERSON SHOWS HAVE RETURNED, SHE IS CONTINUING THE ONLINE VERSION. >> THE VENDORS LOVE IT BECAUSE A LOT OF PEOPLE AGED OUT OF DOING THE LIVE SHOWS. NOW SHE HAS PARTNERING WITH AN ONLINE VINTAGE AND ANTIQUES MARKET PLACE WHERE VENDORS CAN SET UP VIRTUAL BOOTHS. >> WE ARE HOSTING ONLINE ON RUBY LANE.COM. SHAYNA: BUYERS CAN SHOP FROM ANYWHERE BUT ONLY ON DAYS WHEN THE IN PERSON BRIMFIELD SHOW IS OPEN. >> WE ACTUALLY DOUBLED OUR VENDOR PARTICIPATION. THE ONLINE SHOWS KEEP GROWING. THERE IS ALWAYS THE OTHER SIDE OF BUYERS REMORSE. WHEN YOU GET HOME, YOU ARE LIKE WHY DID I THE TRIGGER ON THAT THING? GUESS WHAT, THEY CAN HOP ON THEIR PHONE, FIND THE ITEM AND GET IT SHIPPED DIRECTLY TO THEIR HOUSE. SHAYNA: BACK TO ELLIE AND TERRY, WE ASKED HOW PEOPLE CAN START INCORPORATING ANTIQUES AND VINTAGE STYLE INTO THEIR OWN HOMES. THEY SAY START WITH SOMETHING SMALL AND TAKE YOUR TIME. YOU MIGHT NOT DISOVER THE PERFECT PACE IMMEDIATELY. THE WIDE RANGE OF ITEMS FOR SALE IN BRIMFIELD MIGHT HAVE YOU WONDERING WHAT THE DIFFERENCE BETWEEN ANTIQUE AND VINTAGE. TRADITIONALISTS SAY THE ITEM

A new generation energizes the Brimfield, Mass. antique markets

New perspectives come to the Brimfield antique markets in the form of online sales and a new generation of shoppers and sellers

The Brimfield antique markets have been running for more than six decades and are continuing to evolve. Ellie and Terry Biscoe are new vendors at Brimfield through their business Biscbro & Co. Ellie learned the art of antiquing from her mom, Terry, and used those skills to furnish her home in South Boston. Ellie shared that journey on her TikTok account, where followers encouraged her to curate her own selection of vintage items. One of Ellie’s most popular TikTok posts featured the Canal Street Antique Mall in Lawrence, Mass.When the pandemic forced the Brimfield flea markets to close temporarily in 2020, Klia Ververidis did what so many other business owners did – she took her work online. Brimfield Antique Shows started off hosting vendors on Facebook Live and now partners with Ruby Lane to offer online shopping when the in-person shows are running. Beth Melfi of Silver Hippopotamus said she was initially hesitant to sell online but now embraces the new opportunity.

The Brimfield antique markets have been running for more than six decades and are continuing to evolve. Ellie and Terry Biscoe are new vendors at Brimfield through their business Biscbro & Co. Ellie learned the art of antiquing from her mom, Terry, and used those skills to furnish her home in South Boston. Ellie shared that journey on her TikTok account, where followers encouraged her to curate her own selection of vintage items. One of Ellie’s most popular TikTok posts featured the Canal Street Antique Mall in Lawrence, Mass.

When the pandemic forced the Brimfield flea markets to close temporarily in 2020, Klia Ververidis did what so many other business owners did – she took her work online. Brimfield Antique Shows started off hosting vendors on Facebook Live and now partners with Ruby Lane to offer online shopping when the in-person shows are running. Beth Melfi of Silver Hippopotamus said she was initially hesitant to sell online but now embraces the new opportunity.

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