Marketing Firm Harte Announces Video Deal

Customer experience company Harte Hanks said Tuesday (June 28) that it had expanded its relationship with a leading transportation, eCommerce and business solutions provider.

According to a news release, the new partnership will include custom videos and interactive training for the client’s business customers in the US

Harte Hanks did not identify the company in the release. A companyeefadf spokesperson told PYMNTS its contract with the client prevents them from naming them.

The company said it developed short-form videos designed to answer common customer questions and to educate them on shipping solutions such as tracking deliveries and generating business performance reports.

Ben Chacko, managing director of customer care at Harte Hanks, said the goal of the video content is to further enhance and deepen the customer’s experience “whether they need an immediate short-term solution to a question or want the skills necessary to fully leverage the client’s robust business platform.”

Harte Hanks said it has provided a number of services to this client over the past two decades and continues to provide bulk shipping and fulfillment service support, especially during periods of high-volume shipping and the ongoing supply chain challenges.

Read more: Retailers Brace for Fresh Supply Chain Disruption From West Coast Ports

That challenge could be exacerbated soon, as PYMNTS reported, with the contracts for 20,000 West Coast dock workers set to expire June 30. That deadline — and the possibility of a work stoppage — has the retail industry concerned.

“It is imperative that a final contract is reached that avoids any supply chain disruptions,” the Retail Industry Leaders Association said earlier this month in a letter to President Joe Biden, urging him to take part in the negotiations to avoid further backups, delays and inflationary costs.

The trade group said delays would only exacerbate existing supply chain challenges which, in turn, would deal another blow to the US economy, and the hundreds of millions of individual consumers, importers and exporters tied to this issue.



About: PYMNTS’ survey of 2,094 consumers for The Tailored Shopping Experience report, a collaboration with Elastic Path, shows where merchants are getting it right and where they need to up their game to deliver a customized shopping experience.

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