Banyan Tree unveils new branded residences in Phuket • Hotel Designs


With clear emerging trends in the hospitality and lifestyle market there is a visible desire to live dreams, seize the day and explore the world, with health, wellbeing, along with remote working all very much top of mind. Relocating to seek new business possibilities, personal growth or a new horizon for young families or early retirementes are all factors that are driving attention to destinations such as Phuket in Thailand. A destination that has quickly re-emerged onto the global scene in many ways due to the Sandbox initiative which saw Phuket as the first place in Asia to reopen its borders to international travel. The branded residence concept responds to these trends, and the Angsana Oceanview Residences, a new addition to The Banyan Tree Group portfolio, provides an integrated lifestyle driven destination for those embracing a new flexible lifestyle.

Image credit: Banyan Tree Group

The world has changed in many ways and with that it has adjusted our perspectives – and it is a change certainly being felt at Laguna Phuket, a 1,000-acre community built on old tin mining land – a feat in repurposing even before repurposing was the big development buzzword it is today. Over 30 years ago the founder of Banyan Tree Holdings, KP Ho, bought the land, cleared it and filled it in the craters where tin was mined to create a series of stunning natural lagoons. Over the years the destination has morphed into an elegant enclave of hospitality and residences, where a total of seven hotels are located, surrounded by lagoons, three miles of beachfront, cycling paths, the new wellness concept The Veya by Banyan Tree, boutique shops, restaurants and beach clubs – even a recent floating bar addition “The Atoll” in the middle of one of the lagoons – and an 18-hole golf course. The area surrounding Laguna Phuket, Cherng Talay, has blossomed as a result – with freestanding restaurants, gourmet supermarkets, specialist wine outlets and a host of other fitness and arts activities.

Floating Atoll as an outdoor entertainment area to Angsana Oceanview Residence in Phuket

Image credit: Banyan Tree Group

“Creating an integrated community has always been at the heart of our brand DNA since our founding in 1983,” said Mr. Stuart Reading, Deputy CEO of Laguna Resorts & Hotels. “Our transformation from a former tin mine into the resort destination has been quite a journey. Now, we are giving our international clientele the opportunity to transform their lives. We are seeing increased demand from buyers who are looking for both primary and secondary homes in a relaxing setting where they can enjoy a premium lifestyle and complete peace-of-mind, supported by leading brands, spectacular scenery and there’s of course the beach with Bangtao Bay a sublime backdrop.”

bedroom with view over infinity pool and the lagoon at Angsana Oceanview Residences

Image credit: Banyan Tree Group

Laguna Phuket has unveiled the Angsana Oceanview Residences a low-rise collection of apartments overlooking the Andaman Sea. Each unit features two bedrooms and stylish living areas opening out onto a private alfresco deck and infinity pool. With high-spec interiors all with natural light, panoramic views and fully connected with the latest technology, these residences are designed to be a great place to stay, play and be productive in paradise.

Managed by Banyan Tree Group, Angsana Oceanview Residences benefit from the five-star facilities of Angsana Laguna Phuket and can be enjoyed throughout the year or added to the rental pool to rent if residents choose not to stay there. Angsana Oceanview Residences form part of the portfolio of properties by Banyan Tree Group, which has won 20 awards, including six prestigious International Property Awards for its Laguna Phuket properties in the last three years, villas, condos and private residences across a range of segments.

Main image credit: Banyan Tree Group

Leave a Comment