Sleepypod, a Pasadena, Calif.-based pet products company, has partnered with Fear Free. Through this collaboration, pet owners can use Fear Free Happy Homes edition Sleepypod products to help alleviate their pet’s fear, anxiety and stress when at home and when traveling to their destinations away from home, company officials said.
“Safety is at the core of Sleepypod products, but innovation is what truly distinguishes each Sleepypod pet product design,” said Michael Leung, Sleepypod co-founder and lead product designer. “Our with Fear Free will take pet product innovation to a higher level by confirming Sleepypod’s thoughtful design perspective anding it with Fear Free’s unparalleled, expert understanding of how pet owners can help their pets live happy, healthy lives.”
Founded upon the mission of preventing and alleviating fear, anxiety and stress in pets, Fear Free offers online education to veterinary professionals, pet professionals, animal welfare communities, and pet owners to provide them with the knowledge and tools to look after a pet’s physical and emotional well-being, officials said. Fear Free Happy Homes provides pet owners free access to the most cutting-edge content and education that will enable them to help their pets live their happiest, healthiest, fullest lives at home, at the vet, at the groomer, and everywhere in between, official added.
“With Fear Free’s focus on reducing fear, anxiety and stress in pets, Sleepypod is the perfect fit for this collaboration, and we are tremendously excited to be working with the Sleepypod team on the first Fear Free product line coming to market,” said Ruth Garcia, CEO of Fear Free. “The Fear Free Happy Homes edition Sleepypod product line is designed for pet owners that have their pets’ emotional wellbeing top of mind and will introduce pet owners to the many benefits of Fear Free resources and tools.”
The new product line will launch with co-branded versions of current Sleepypod carrier and harness designs in early November 2022. Collaborative, new product designs will be released in the future.
“The Fear Free Happy Homes edition Sleepypod mobile pet bed is a tremendous example of the confluence of commitment by both brands to a pet’s well-being,” Leung said.
The eponymous Sleepypod mobile pet bed is a cornerstone pet product for Sleepypod, helping to mitigate pet travel fear and anxiety because a pet is always traveling in a familiar space, officials said. It is a pet bed that becomes a carrier, and then seamlessly becomes a car restraint. The car restraint function is crash-tested by Sleepypod at US, Canadian, and EU child safety seat standards, then independently tested and certified by the Center for Pet Safety.
In addition to the Fear Free edition Sleepypod mobile pet bed, other co-branded products include Fear Free Happy Homes editions of the Clickit Sport car harness, Sleepypod Air pet carrier, Sleepypod Atom pet carrier, and Clickit Terrain car harness.