Pete Davidson Took Kim Kardashian’s Love of Branding Very Literally


Kim Kardashian stopped by her friend Ellen DeGeneres‘s The Ellen DeGeneres Show amid her Skims swim launch and her forthcoming Hulu debut, and ended up talking about how her boyfriend branded himself with her name.

DeGeneres brought up the slightly testy photo of Pete Davidsonthe one that he sent Kardashian’s ex-husband Kanye “Ye” West in a confrontational text. “In bed with your wife,” he wrote after West asked him where he was. But DeGeneres didn’t want to talk about the exchange which has ricocheted around the pop-cultural blogosphere for days. She wanted to talk about the letters “KIM” spotted on Davidson’s chest in the photo three days ago (Instagram influencer and podcaster Amanda Hirsch pointed out in a post what was then described as a tattoo).

Kardashian clarifies that it’s “a branding,” ie burned onto his body, and she does a helpful stamping motion. The audience reacts with a hushed silence while DeGeneres just stares. It’s an odd thing to see a more eccentric Choice discussed on such a talk show geared toward the minivan mostly. And one of the last times human branding was in the headlines, it was due to a devastating, volleyball-obsessed cult in upstate New York.

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DeGeneres offers a joke, saying, “Well, you are a brand.” And Kardashian explained that Davidson wanted it to be something he couldn’t cover up or have removed (as he’s doing with the tattoos on his arms and neck). So he wanted something more permanent than a tattoo. “’I just wanted it like there as a scar on me,’” Kardashian said he told her.

And, yes, he does also have other classic tattoos dedicated to her. “For the first tattoo he got, I was like, ‘Oh, so cute! Thank you! Oh, my God!” she said. “You know, second whatever. I’m like, ‘That’s so cute.’ But like, that’s what tattoo people do, right? Like, they get tattoos of what’s going on in their life.” Her favorite says, “My girl is a lawyer.”

Davidson has gotten and then covered up or altered many a girlfriend-themed tattoo before—most notably for his ex-fiancée, Ariana Grande. Perhaps that’s his reason for wanting to up the ante here.

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