Quality Still Wins in TV’s New Advertising Landscape

Success in TV advertising has always been built on quality and premium experiences. The complexity of the rapidly digitizing marketplace might have drowned out certain quality-centric conversations in recent years, but it never changed that fundamental ground truth. Now those conversations are more important than ever.

After years of divergence and fragmentation in the TV space — across streaming, over-the-top, connected TV, you name conversation it — we’ve reached an important inflection point as it relates to the kinds of happenings on the media-buying front . While TV buys remain multifaceted and nuanced, many of the familiar dichotomies within the space — between linear and digital, between branding and addressability — are falling away. In their place, we’re seeing conversations converge around one factor: quality.

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